BetterUp
Art Direction
Graphic Design
I created an identity for a movement.
On February 3rd 2021, more than 10,000 people from across the globe came together virtually to reset, refocus and realign themselves in pursuit of achieving their peak performance. This Inner Work® Day was the start of a movement.
I contirubuted the logo and identity kit for the lead up and live show including its logo, show frames, and social output. 2.9 Billion impressions later, with more than 5 hours of content from researchers, business leaders, athletes, and all-around inspiring individuals, we created a moment unlike any other to help people look inward and adopt practices that will help them make Inner Work® a regular part of their lives.
On February 3rd 2021, more than 10,000 people from across the globe came together virtually to reset, refocus and realign themselves in pursuit of achieving their peak performance. This Inner Work® Day was the start of a movement.
I contirubuted the logo and identity kit for the lead up and live show including its logo, show frames, and social output. 2.9 Billion impressions later, with more than 5 hours of content from researchers, business leaders, athletes, and all-around inspiring individuals, we created a moment unlike any other to help people look inward and adopt practices that will help them make Inner Work® a regular part of their lives.
