Canva
Art Direction
Graphic Design
Awards: Ex Awards Gold
I helped Canva conveniently show up at Advertising Week.
For Advertising Week 2023, we built a crowd favorite Brandega and a traveling juice cart that made stops at industry offices.
At our event footprint, we brought Canva’s industry-changing tools to life in a variety of in-world ways. Innovative design solutions were cleverly displayed as useful, everyday items you’d find at your corner store. A “Creative Juices” bar allowed guests to design their very own label, customizing bespoke art designed by NYC-based illustrator, Kirsten Ulve, inspired by iconic NYC imagery getting a quick (and thirst quenching) hands-on demo. Labels were printed on the spot and delivered in a NYC classic (and re-usable) bodega shopping bag.
We had one of the most consistently busy footprints on the floor. Which in a crowded event full of recognizable brands was no easy task. And our catchy shopping bags became a ubiquitous sight throughout the week.
Our agency cart got creative juices flowing with Joe & The Juice sips that relieved creative pain points. Guests could stick around to take a fun personality-style quiz to identify their Brand IDs or tag our car with custom fill-in-the-blank stickers.
Client was over the moon and consider NY Advertising Week 2023 to be their “most successful B2B event to date.”
For Advertising Week 2023, we built a crowd favorite Brandega and a traveling juice cart that made stops at industry offices.
At our event footprint, we brought Canva’s industry-changing tools to life in a variety of in-world ways. Innovative design solutions were cleverly displayed as useful, everyday items you’d find at your corner store. A “Creative Juices” bar allowed guests to design their very own label, customizing bespoke art designed by NYC-based illustrator, Kirsten Ulve, inspired by iconic NYC imagery getting a quick (and thirst quenching) hands-on demo. Labels were printed on the spot and delivered in a NYC classic (and re-usable) bodega shopping bag.
We had one of the most consistently busy footprints on the floor. Which in a crowded event full of recognizable brands was no easy task. And our catchy shopping bags became a ubiquitous sight throughout the week.
Our agency cart got creative juices flowing with Joe & The Juice sips that relieved creative pain points. Guests could stick around to take a fun personality-style quiz to identify their Brand IDs or tag our car with custom fill-in-the-blank stickers.
Client was over the moon and consider NY Advertising Week 2023 to be their “most successful B2B event to date.”
