Art Direction
I helped Instagram immerse Creators in Spooky Season.
On Friday the 13th, Instagram Presents: Spooky Season convened 300+ Creators at LA’s historic Paramour Estate. I led art direction as we leaned into the opulent-yet-kitschy celebration featuring 1920’s-esque décor with themed cocktails and hors d'oeuvres, eerie ballroom dance performances, and the musical stylings of DJ Domo. In the spirit of Halloween, Spooky Season included a number of immersive experiences – from an Old Hollywood “murder mystery” and haunted 1950s kitchen, to mysterious tarot card reader, magician, and doll-like contortionist.
On Friday the 13th, Instagram Presents: Spooky Season convened 300+ Creators at LA’s historic Paramour Estate. I led art direction as we leaned into the opulent-yet-kitschy celebration featuring 1920’s-esque décor with themed cocktails and hors d'oeuvres, eerie ballroom dance performances, and the musical stylings of DJ Domo. In the spirit of Halloween, Spooky Season included a number of immersive experiences – from an Old Hollywood “murder mystery” and haunted 1950s kitchen, to mysterious tarot card reader, magician, and doll-like contortionist.













