NBCU
Experience, Art Direction, Graphic Design
I helped Team USA feel the love on Valentines Day.
I led creative for a Valentine’s Day pop-up in Washington Square Park to mark one year out from the 2026 Winter Games on a frigid, snowy day that honestly did half the atmospheric work for us.
The idea was simple: share love with Team USA while getting loved ones excited about the upcoming Games in Milan, Italy. Guests wrote postcards to friends and family with custom art commissioned from Italian illustrator Luca Soncini, while we served NYC-icon Ferrara Bakery cannolis from a sweetly custom-wrapped cannoli cart.
We mailed nearly 1,000 postcards and ran out of cannolis before close—cold hands, full hearts, message delivered. We ❤️ Team USA ❄️🇮🇹!
I led creative for a Valentine’s Day pop-up in Washington Square Park to mark one year out from the 2026 Winter Games on a frigid, snowy day that honestly did half the atmospheric work for us.
The idea was simple: share love with Team USA while getting loved ones excited about the upcoming Games in Milan, Italy. Guests wrote postcards to friends and family with custom art commissioned from Italian illustrator Luca Soncini, while we served NYC-icon Ferrara Bakery cannolis from a sweetly custom-wrapped cannoli cart.
We mailed nearly 1,000 postcards and ran out of cannolis before close—cold hands, full hearts, message delivered. We ❤️ Team USA ❄️🇮🇹!
