NBCU
Experience, Art Direction, Graphic Design
I helped Team USA get ready for Italy with an authentic Nonna experience.
I led art direction and creative experience on the back lot of Universal Studios—transforming the iconic “Mexican Street” (famously featured in Nacho Libre, NBD) into an immersive slice of Italy.
As Olympic hopefuls arrived in town for their official media day, we gave them a much-needed break—and a content-worthy one at that. They were greeted with espresso, light bites and of course gelato in red, green and white. Media was invited to interview the atheletes in our Piazza among the many custom vignettes: the Piazza Bocce court, Nonna’s Osteria, Nonna’s Cocina and Nonna’s Cafe.
The headline of the event was in Nonna’s Kitchen where we partnered with Pasta Grannies to take our homegrown, world-class athletes through a series of cooking demos and challenges. We wrapped with full hearts and stomachs, ready for The Games in 2026.
I led art direction and creative experience on the back lot of Universal Studios—transforming the iconic “Mexican Street” (famously featured in Nacho Libre, NBD) into an immersive slice of Italy.
As Olympic hopefuls arrived in town for their official media day, we gave them a much-needed break—and a content-worthy one at that. They were greeted with espresso, light bites and of course gelato in red, green and white. Media was invited to interview the atheletes in our Piazza among the many custom vignettes: the Piazza Bocce court, Nonna’s Osteria, Nonna’s Cocina and Nonna’s Cafe.
The headline of the event was in Nonna’s Kitchen where we partnered with Pasta Grannies to take our homegrown, world-class athletes through a series of cooking demos and challenges. We wrapped with full hearts and stomachs, ready for The Games in 2026.
