Palantir
Art Direction
Graphic Design
I helped Palantir share confidential information without sharing confidential information.
How do you remind your audience how great and effective your product is when you can’t really talk about it?
In this campaign, Palantir wanted to humbly remind folks working at the Pentagon about their successes providing secure data integration solutions to the Pentagon since 9/11 while not giving away any classified information. We took over the Pentagon Metro station to remind our target audience about who Palantir is and what they do in the most Washington way possible: redactions.
How do you remind your audience how great and effective your product is when you can’t really talk about it?
In this campaign, Palantir wanted to humbly remind folks working at the Pentagon about their successes providing secure data integration solutions to the Pentagon since 9/11 while not giving away any classified information. We took over the Pentagon Metro station to remind our target audience about who Palantir is and what they do in the most Washington way possible: redactions.
